Winter Festival Queenstown is an annual event marking the start of Winter for New Zealand and the ski resort town.
Festival
Design, Print, Fabrication, Installation
Queenstown, NZ
DQ, Watson & Wyatt
To coordinate the design and installation of the entrance sites located at either end of Queenstown Mall bringing to life the theme of a European style Christmas market.
We created an experiential photographic archway to welcome guests to the annual Winter public event.
The piece was an interactive backdrop that successfully generated a large amount of content across social media and was successful in promoting the updated ‘Welcome to Winter’ brand image.