Cuba Dupa 2023

The Chamber of Reflection

CubaDupa celebrates the vibrancy, diversity and unique creative spirit of Te Whanganui-a-Tara against the backdrop of Wellington’s favourite street: Cuba Street. On the final weekend of summer, guests entered the portal and witnessed a creative world full of colourful characters and culture.

ALL PROJECTS

Event Type.

Arts Festival


Deliverables.

Design, Print, Fabrication, Installation, Management


 Location.

Cuba Street, Wellington


Client.

Cuba Dupa


Image Gallery.


Project Brief.

This year, we were delighted to be brought onboard as an Event Delivery Partner for CubaDupa 2023 - our first foray into the amazing annual street festival held along Cuba Street in Wellington. 


For the 2 day event spanning the weekend of 25th and 26th March, our partnership involved our very own activation as well as the coordination of print, delivery and install of event signage as well as crew assistance for a number of design installations across the site.


Project Success.

For us, the highlight of the weekend was our immersive activation piece entitled ‘The Chamber of Reflection’. We sought to reimagine an activation designed in collaboration with Storybox back in 2022. For us, the ability to repurpose elements from their past life goes some way towards fulfilling our goals for conscious event design.


The Chamber of Reflection was built into a vacant retail unit below the Naumi Hotel and perfectly fit the space to emit portal-like vibes when you stepped over the threshold. A combination of light, sound, graphics and mirrored surfaces provided festival-goers with a unique and thought-provoking experience that would allow them to reflect on their own lives and the world around them.


The activation was a huge success, with thousands of festival-goers taking the time to queue up and experience the Chamber of Reflection over the course of the festival. 

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